Joe V’s Smart Shop Purportedly Set to Open in Humble at Former Conn’s Location

Rumors are swirling that Joe V’s Smart Shop, the discount grocery arm of H-E-B, may soon plant its flag in Humble, Texas. Sources close to HKA Texas indicate the new store could take over the former Conn’s HomePlus spot at 19611 US-59, Humble, TX 77338, breathing fresh life into the recently vacated property.

Conn’s HomePlus shuttered all its stores nationwide in 2024 following a Chapter 11 bankruptcy filing, leaving the Humble location—a sizable 27,000+ square foot retail space—up for grabs. Enter Joe V’s, a chain known for affordable groceries, fresh meats, and community goodwill. While no official announcement has come from H-E-B or Joe V’s, the move aligns with the chain’s recent expansion push, including new stores in Dallas at Wheatland Road and Buckner Boulevard.

Locals might welcome the addition. Joe V’s has a knack for blending low prices with quality, often featuring in-house made tortillas and sushi—perfect for budget-conscious families in Humble.

The property’s availability and Joe V’s growth trajectory make this a plausible fit, though details remain under wraps. HKA Texas reached out to local real estate and city permitting channels but found no public confirmation yet—suggesting plans might still be in the early stages.

Stay tuned to HKA Texas for updates as this story develops.